According to Compass Intelligence, a global market research & consulting firm, US mobile application sales will reach 9 billion by 2011. It seems almost every major brand has a mobile application to accompany their online identity.
With that said, we have some very interesting applications currently lined up in our project pipeline. Our first app should hit iTunes very soon. Stay tuned!
Saatchi & Saatchi CEO Kevin Roberts shares his vision for the company and gives Wharton students some insight into his unique leadership style. Insightful. Informative. Inspirational. Listening to him makes you want to go accomplish something important. 
A wonderful 10 minute presentation:
I find that sometimes I am the most creative/energetic when it is really late at night. Something about the peace and quiet of night helps me get lost in thoughts and ideas. The past couple nights I’ve been sketching and designing away in photoshop for a Nike advert. When I think of the best brands in the world, Nike is definitely one of the first that come to mind. I can close my eyes and picture so many memorable ad campaigns, tv spots and websites. They are truly better than their competitors in many aspects of their industry. To simply put it, Nike is better. That makes enough sense to me to start designing…
Final composite (I’ll have this up on my portfolio site soon):
Assets that I used:
Don’t get me wrong, I respect the WNBA and the female athletes that comprise it. However, for a sport that is trying to earn the respect amongst a male dominated profession, the WNBA’s new campaign is downright embarrassing. The campaign features a couple of the league’s superstars saying negative remarks about the WNBA such as “No offense, but women’s basketball is a joke.” At the end of each spot the message “She wouldn’t say that. Would you?” come up on screen followed lastly with the WNBA’s new slogan: “Expect Great.” Now do me a favor and say that to yourself a couples times…”Expect Great.” Pretty damn awkward huh? The words blunt, boring and unclear come to mind as well. The only thing this campaign does well is completely confuse you while you juggle the words around in your head trying to understand its messaging. (Expect great because she wouldn’t say that? Would I say that? What does this have to do with me expecting great? I know its not grammatically correct but at least it could make sense!) Sadly with this campaign, I expect even LESS from the WNBA. Perhaps it should take some lessons from its big brother, the NBA.
Granted the NBA is much more established with its rich history and internationally recognized superstars but this year’s campaign was dramatic, exciting and fitting thanks to the genius of Goodby, Silverstein & Partners. The campaign features beautiful, iconic imagery of the NBA from Jordan’s emotional championship victories of the past (“Where grown men crying happens”) to the present day of Kobe’s dominant scoring (“Where 81 points happens”). My favorite is the image of the Warriors upset over #1 Dallas in the 2007 playoffs and the tag “Where never meant to happen…happens”. The main slogan of the campaign is fitting…”The NBA. Where Amazing Happens.” There aren’t any voice overs or visual tricks and it doesn’t need it. It captures your attention and sucks you in with great storytelling by using powerful visuals and a beautiful score. If only I could say the same for the women’s side. I hope the WNBA is taking notes…
