Saatchi & Saatchi CEO Kevin Roberts shares his vision for the company and gives Wharton students some insight into his unique leadership style. Insightful. Informative. Inspirational. Listening to him makes you want to go accomplish something important. 🙂 A wonderful 10 minute presentation:
Archive for October, 2008
There are some very, very talented people out there in the creative world. But then there are those few people that are just at another level. It’s both inspirational and humbling at the same time. Nando Costa of nervo.tv was here last night in NYC. Himself, along with some reps from Red Giant Software, flew all the way from Portland, OR to give some insight into his genius mind. It wasn’t the typical lecture of “we green screened this, added some particles and finished it with a logo animation”. It was more on the level of “the birds are animated using processing technology with full control over behaviors like collision, gravity, force all while maintaining a fluid connection with each line.” That’s about the part our jaws dropped to the floor. If you are wondering, I’m specifically talking about this TV spot for Fox Movies:
No, that’s not live footage. A PNG sequence of a 3D modeled bird was brought into a processing application. From there, Nando and his team were able to fully control their movement and flow that provided a real-time, natural, organic animation that would’ve taken 10x as long to replicate using a 3D app for instance. The show package consisted of 15+ spots so make sure you watch all of them. This was one of about five projects he talked about in depth and with some great behind the scenes info. His Timex spot was another favorite of mine. A workflow of XSI and After Effects with 500+ layers and expression powered animation comprised that spot. Phew. It’s also all about multi-pass(!), something I’m learning is a time saver and very important in having a polished look.
I should also mention that he doesn’t do this entirely on his own. His small team (7 people?) also deserve the proper respect as well. Can’t wait to see the future work that comes out of that studio.
There is nothing quite like Central Park during the fall season. The beautiful, vivid colors are the perfect backdrop to the wandering tourists, runners, strollers and performers that flood the paths and walkways. It’s also the perfect excuse to carry along my HF100 and capture some footage. Central Park is one of the many reasons I love new york city. (I also have a hate list that’s just as long.) Unfortunately, I forgot to charge my battery which meant I only shot about 10 minutes worth of footage. An extra battery, along with a UV filter and 2 more SDHC cards, are on my list of things to buy. I also wouldn’t mind a 35mm DOF adapter either. In any case, it’s been quite some time since my last Canon HF100 post and my last video creation. I have a family reunion in Japan during December and I’m definitely going to take advantage of shooting in Tokyo. Can’t wait for that…
Screen grabs from the footage I shot in Central Park this past weekend. Video to come…
I just finished creating my second snowboarding motion graphics spot. Because the Burton spot had more of a graphical approach, I tried to do something a bit more photo realistic. It was fun to create this spot but now I’m itching to go boarding even more. Oh yeah, I have no idea why this is for Transworld. 😛 Also, I’ve heard many different arguments about the most efficient way of animating the camera in 3D space. I guess in the end, it just depends on the project. I’m experimenting with one-node vs two-node, parenting to nulls, expressions, yada yada but ultimately, some rigs work better in different situations. And yea, I really need to learn Pro Tools or become best friends with a sound designer..
Anyways, check out the spot here and feedback is always always appreciated: